The Associated Barber College of San Diego’s purpose is to educate men and women in the field of barbering. Our mission is to instruct students in the barbering field with hands-on techniques and classroom theory so that our graduates will be prepared to pass the California State Barber exam for an entry level position of employment in the barber industry.


Dominick Nenna founded Associated Barber College in 1927. Mr. Joseph J. Roccoforte, the current owner and Director, attended Associated Barber College in 1960. In 1972, Mr. Roccoforte purchased Downtown LA Barber College and successfully directed his Los Angeles campus until 1989. Mr. and Mrs. Roccoforte purchased Associated Barber College in 2002. The Roccoforte’s have many years of experience in the barber industry. They have fathers, uncles, brothers, sons and even a grandfather that are (were) barbers. Education in our industry are Mr. and Mrs. Roccoforte’s passions. They have kept the barber traditions as part of the current curriculum. As a student at Associated Barber College of San Diego, you will be prepared for the California State Board Barber Exam while learning the traditional barber techniques and skills.


Mr. Joseph J. Roccoforte – Director/CEO/CAO/Instructor/Barber

Mrs. Michelle M. B. Roccoforte – Associate Director/CFO/COO

Mrs. Martha Sanchez – Financial Aid Administrator

Mrs. Paula Alvarez – Admissions Administrator

Mrs. Shawna Reeves – Attendance/Front Desk Coordinator


Instructors are recruited based on their theoretical knowledge, practical skills and experience in the barbering profession. Each instructor must have three years of experience in the working barber/cosmetology/health field to be qualified to teach. They are fully trained and experienced in all aspects of Barber Science and the Arts of Barbering, both theoretical and practical. Regular employed Faculty accommodate absences as Substitute Instructors. The instructional staff includes:

Mr. Joseph J. Roccoforte – Mr. Roccoforte was licensed in the State of California as a barber in 1962. He is an alumnus of Associated Barber College. He completed his barbering instructor course in 1973. Mr. Roccoforte is a second-generation barber in San Diego. He has owned a barber school since 1975. He specializes in theory classes.

Mr. Leandro Gan – Mr. Gan has been a licensed barber by the State of California since 1983. He has owned his own barber shop and currently owns a janitorial business. Mr. Gan has been an instructor since 1988 and specializes in haircutting and shaving. His specialty is to make our students employable in our industry after graduation. Mr. Gan speaks fluent Spanish and assists our students with Spanish speaking

Mr. Joshua Jackson – Mr. Jackson has been a California licensed barber since 2015. He is an alumnus of our school. He is currently the lead instructor of our school. Besides haircutting, his specialty lies in helping fellow barbers to better themselves while working with clientele and barber skills. He can cut all types of hair but prides himself in the trendiest styles. His specialty is making each student employable with their talent. Mr. Jackson is an amazing educator that shares our passion for barbering.

Mr. Nicholas Cummings – Mr. Cummings is a licensed Barber and is an alumnus of our school. His strengths in barbering include the passion to share his talent to each student. Mr. Cummings is also an
MMA fighter who is dedicated to his sport and passion of barbering. His strength is his discipline, and he loves to teach his passion.

Mr. Sherwin Mora – Mr. Mora is a State Licensed Barber and an alumnus or our school. Mr. Mora completed his cosmetology training at Bay Vista Beauty school in 2002. Mr. Mora worked as a
Cosmetologist for three years and then joined the United States Navy where he served our country as a Corpsman for eight years. Mr. Mora’s specialty is the theory education of our trade.

Mr. Michael Figueroa – Mr. Figueroa is an alumnus of our school. Mr. Figueroa is a second-generation Barber. He knew his passion was in barbering and enrolled in our program in 2018 immediately out of high school. Mr. Figueroa works in a barber shop for an alumnus and also teaches for our school. His specialty is teaching students how to be employable.

Are you ready to learn the time honored traditions of barbering?